Overview
Mission: Crafted branding for Asteria Verse, a fictional subscription box brand created for a Client Brief project in my Storytelling for Digital Designer class and aimed to spread healing and positive energy through captivating merchandise: stylish clothes, tote bags, and stickers.

Services: Brand Identity Design, Target Audience Research, Moodboard Creation.

Challenges: Designed a vibrant logo encapsulating cosmic, magical, and healing energy, aligning with the brand's essence.

Goals: Crafted a logo representing the brand's core attributes while maintaining a clean, minimalistic approach. Enhanced visuals to evoke a tranquil ambiance, complementing the brand's themes.

Outcome: Developed a logo capturing the essence of Asteria Verse: a blend of cosmic, magical, and healing energy. I infused the logo with a touch of purple magic, creating a friendly, modern, and captivating visual identity.
Unique Solution: Created a vibrant logo reflecting cosmic, magical, and healing energy. I reinforced the brand's identity with a pattern, moodboard and mockups, adding depth to the design.

To add more special detail, I've designed 3 patterns and this can used on wrapping paper or boxes for decoration for our products. As well as creating mockups for T-shirts, stickers and tote bags. 
Asteria's Magic
Asteria's Magic
Tranquil World
Tranquil World
Purple Cosmic
Purple Cosmic
T-shirt Mockup
T-shirt Mockup
Stickers Mockup
Stickers Mockup
Tote Bag Mockup 1
Tote Bag Mockup 1
Tote Bag Mockup 2
Tote Bag Mockup 2
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