Overview
Mission: Developed branding for Day Dream Cafe, a whimsical fictional cafe that exudes charm and comfort reminiscent of a princess's British cottage house. The project, conceptualized as part of my portfolio, aimed to create a captivating visual identity reflective of the cafe's adorable and aesthetic style.
Services: Brand Identity Design, Concept Development, Moodboard Creation
Challenges: Crafting a brand identity that effectively translates the cafe's enchanting ambiance and adorable charm into visual elements such as colour palette, typography, and imagery.
Goals: Creating a visual identity that captures the essence of Day Dream Cafe's aesthetic - incorporating shades of pink, vintage patterns, and an abundance of adorable elements while maintaining a cohesive and elegant design.
Unique Solution: Infused the brand identity with elements such as cute and cuddly stuffed animals, vintage patterns, and a pastel colour palette to create a visually captivating and charming ambiance. Implemented a blend of whimsical and elegant design elements to establish Day Dream Cafe as a unique and enchanting destination for patrons seeking relaxation and aesthetic charm.
Outcome: Developed a cohesive brand identity for Day Dream Cafe that evokes a sense of whimsy, comfort, and delight. The branding reflects the cafe's commitment to providing a charming and cozy space where customers can escape into a world of comfort and delight.
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