Overview
Mission: Create a comprehensive visual identity system for the fictional company, Jeng Perfume, in my Visual Communications class. This involves designing a logo and selecting colours, fonts, and graphic elements that reflect the company's values and mission. The primary objective is to establish a consistent and recognizable brand identity that effectively communicates Jeng's essence to its audience.
Services: Logo Design, Brand Identity Design
Challenges: Craft a visual identity that conveys Jeng Perfume’s values of consistency, recognition, and effective communication while maintaining creativity and uniqueness.
Goals: Develop a cohesive and distinctive visual brand representing Jeng's identity. Create a recognizable and memorable logo that conveys serenity and elegance, which aligns with the company's values and mission. Establish consistency across various marketing materials.
Outcome: Successfully designed a comprehensive visual identity system for Jeng, including a logo, colours, fonts, and graphic elements. Developed supplementary marketing materials like business cards and Instagram ads, ensuring brand consistency.
Unique Solution: Crafted a visually compelling and cohesive logo reflecting Jeng's values and mission. Selected colours, fonts, and graphic elements represent the serenity and elegance of the brand and ensure consistency across all marketing collateral.
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